One Year Later



Second Chances

One year later we are in a much better place in our lives.  I call it “thriving after surviving” and I have used that phrase in my personal blog, which sadly I have not written for in quite a while.  I also use it in my Tuesday night Facebook Live segments at 7:30PM (shameless plug I know).  I call these segments “Thrive”.

I intend to repurpose blogs I have written and talk about these stories, I plan to talk about people I interview with my new podcast “They Dig Deeper” where people share their stories on doing good things without thinking about them, and yes, I will also bring my book on board eventually, just not today.

This is the year I looked back at all the times Larry and I were just expected to do what was asked of us and we did these things to keep the peace.

While Larry was in the hospital I listened to the concerns his kids had regarding how they feel about certain things their dad does or doesn’t do.  I listened, I took their concerns back to Larry and we discussed everything.  Newsflash, Larry is not really going to change that much, he is whom he is.  I throw little reminders at him from time to time but it is not my “job” to get him to do what other people expect.  In fact, when you want change, you need to be a part of that change.  It is not a one-way street.

Change is often inspired because something in your life is hurting you much like ill-fitting shoes pinch your feet.  Change also happens when you realize how old you are in actual years and think of all the things you still would like to do but time is not really on your side.  On year later we see this very clearly.

The latter hit us as Larry recovered from his open-heart surgery and his emergency exploratory thoracic surgery within hours.  We almost lost each other.

Lesson learned through all of this was that we truly only have each other and if we intend to make loving memories we have a second chance to do that.  We are moving forward with gratitude and appreciation of the fact that we have been blessed with another chance and we will take advantage of all that life has given us.  One year later our hearts are full.

What about devastating crises?  What if I had lost Larry?  I cannot answer what I would have done because it did not happen, yet life crises happen to all of us and unfortunately some do come with irreversible sad or tragic endings.  Can we thrive after these crises happen?  It depends on what lies inside of us.  Things will never be the same again and in times like this we may not make it through on our own.  There is no shame in asking for help.  I have been there, in fact I was there as recently as a year ago when I did some life counseling to understand some baggage I was carrying all these years.

Crises we survive and then move on to thrive afterwards often come with people making positive changes in their lives.  Whatever your higher power is, when you come face to face with what happened and are still standing above ground chances are you will make changes.

Do we regress?  You betcha we do, however with practice regaining your new direction in life is easy because you will feel that pinch again.  It is up to you whether you will kick off those shoes or keep wearing them thinking they will stretch and stop pinching, they won’t.

One year later this feels so good:

Kicking those pinching shoes off in life will feel so good.




My renaissance in 2018


Butterfly Changes Are in the Wind.

The answer my friend is blowin’ in the wind, and the butterfly is on course with new beginnings in 2018.  I have golden beginnings in place and a renaissance happening.

Did you know if you use the word renaissance in lower case that the definition is:  a renewal of life, vigor, interest, etc.; rebirth; revival

This past year has been one where I have teetered on the edge of wondering what the heck I could do to be better, ho I could encourage others in a better way, and how to get YOU excited to join in the process.   The last place you want to be is Dec 2018 is back here reading what I plan to do in 2019 when you could have joined in and started now.

You have ALL read this before. Let it sink in your brain in gold because we are shooting for gold in 2018.

In 2017 despite the curve balls my wonderful husband threw at me with his heart issues, I am blessed.  In 2017, despite the curve balls my adorable Bichon Frise, Willie, threw at both of us, we are blessed.  We were both unable to work for months, and we like to eat, and drink and travel and we focused on how we were going to make that happen in 2018.  The renaissance began to take shape, energies flowed, sparks ignited in my brain, and a plethora of wonders started to fall into place.  Life was golden again.

I ended 2016 by applying for a trademark for Working Women World, an international community but it taken a back seat to everything else I was doing.  It took 45 weeks to be approved  and it can now emerge as a strong community where women can rely on each other for inspiration and support.  First on my renaissance list in 2018 is to get that website updated, and also get it ready for the podcast “Stories from Many Hearts” where women will tell their stories to uplift and motivate you and others to take that leap.

The podcast will launch in February, which is a fitting launch month with hearts and Valentine Day and love and support and you name it.  Guests are already booked and this is so exciting. This is a true golden moment.

Stories from Many Hearts and The Crazy Marketing Ladies Show are part of the renaissance.

The Crazy Marketing Ladies Show is done for 2017 but within the walls of the cells in my gray matter that gave rise to this renaissance came the idea to not only continue to bring you new episodes, but to also (and this took courage) take the next step and use Facebook Live.

Every Monday morning at 8AM and every Friday morning at 8AM I will do a Facebook Live from my studio, where I podcast, where my large white board of projects is, where my dog, Willie, lies on the studio table and will probably be the star of the show.

These will be brief escapades, if you will, of what I am planning to do through the upcoming week, and ending with what I accomplished.  Headphones will be on, microphone will be in front of me, script will be on my PC and so it will begin.

These live broadcasts will begin mid-January and I want you all to know right now I do not like to see myself on video, TV, film whatever, I may wear sunglasses, or maybe not.  It is not easy for me to be golden but I will attempt to shine.

As I waited those 45 weeks for my Service Mark (Trademark) which is longer than a pregnancy, I put together a Membership Club for social media which can be found on my website and the tab that gets you more information is aptly named “Join Success Team Members Only Group”.  I created it based on the premise that helping people with DIY social media would be a great service, and it is.  We still offer full service social media and you can read all about it by going to the site (and it is extremely affordable too).

Now that I had that all up and running I needed to move forward with new ideas.  A wonderful friend contacted me at the right time (I am here to tell you there are no coincidences).  She asked me to give a talk at her weekly meetup and suddenly my gray cells were back in 2011 when I first started my business and gave classes to the masses on the right way to use social media platforms.  It was like being slapped with an “aha moment”.  Classes on using social media are returning.  I will narrate the slide shows I create and put them on YouTube to share a wealth of information and ideas for making YOUR business grow.  More golden moments were showing up.

No surprise here, I love to write.  I knew I had to bring more writing into my life.  I was invited to a networking luncheon where I talked about my love of writing and after my very first visit I was asked to write a blog for a business.  I was a guest at another networking event and from that I was asked to write a newspaper article.  With these two opportunities came excitement because I was returning to where I started in writing and back to square one.  A third possibly has just opened up for me to write a great story and I hope they keep coming.

I started my entire social media business based on a blog.  I blogged my heart out.  As readership grew I saw the importance of blogging and in order to grow more, I knew social media would play a pivotal part.

This is the year my blogging will be more consistent and I plan to have more clients as time goes by and my wings flutter in excitement.

This also means 2018 is the year of the book that I have been wanting to write.

Again, renaissance defined in lower case is a renewal of life, vigor, interest, etc.; rebirth; revival

I want to share what this definition means to me.

  • Renewal of life – in my marriage to the love of my life, there was a terrible scare and I wasn’t sure how we would return to the life we once shared.  I was wrong, our lives are renewed and better.
  • Vigor – I lost a lot of it this year, I attribute it to adrenal fatigue and to this day when stressed I nap, I don’t fight it.
  • Interest – the last two months of this year renewed my interest in many things I have done, new things that will be done and that is so exciting.
  • Rebirth/Revival – I am re-birthing an old podcast, birthing a new one, I am writing a book, I am teaching classes again, old is new and that is not a bad thing.

Please Dream in Gold

Remember there is no alchemy in play here.  The brass we deal with will not become gold without work. , We do have to put things in place and when we do magic will happen and brass will become gold.

Get those bottles out and pop and clink to your renaissance.

I hope I have sparked your interest in creating a renaissance of your own.  You have time, think about it.  Take a break from the craziness of the holidays, sit back, relax and dream in gold.

All my best to you for a spectacular, bright and shiny 2018.






How to Pick the Right Social Media Platform


It’s a dilemma for some, they don’t know how to pick the right social media platform.

While critical thinking is important in making your decision which platform to use and use best, we are not inventing artificial intelligence thank goodness.

I am almost ready to premier my new membership club in social media which includes a DIY membership, a one-platform membership, or let Butterfly Boom Productions do it for you membership.    OR you can click the tab right here on my website.



After years of doing social media, attending the biggest conferences in the world on social media, and winning writing awards for social media I believe I can guide you to the right places.

I am only concentrating on Facebook, LinkedIn, Twitter and Pinterest in this article.  I put all my clients on one, two, three or all four of these platforms.  I know these platforms best and I have my reasons for only using these four.

Everyone goes to Facebook.  All my clients want Facebook.  I have a love/hate relationship with Facebook on a personal basis because it has gotten way out of hand in some areas, and it is exhausting.  However for businesses it still outranks the rest.

The best thing you can do with Facebook is make certain your personal profile is up-to-date and that you leave controversial topics alone.  I know, hard to do, right?  I “sneak” a post from Butterfly Boom Productions onto my newsfeed 5 days a week.  There is nothing wrong with this.  I write my original thoughts, put them onto an image, post them first to my business page and then I share them from there to my wall.

Groups are another way to really get interest and gain business.  If you create one, don’t add people without permission. Yikes that is so awful.

I have to say that everyone should be on Facebook.

Where you go from there depends on your business.

  • LinkedIn is a business platform.  I don’t see or even receive a lot of conversational posts there, but the group platform there is pretty darned amazing.  Join groups where your customers are, not your peers.  Think of LinkedIn as a good place business-to-business and as a much larger scale professional platform than Facebook.
  • Twitter is a great platform if you use it the right way.  You should be tweeting a lot and there are many great programs to help you do this.  I like Twitter because I can put people on lists and then when I open a particular list I get all the tweets from only the people on the list.  Here is a really cool idea – you put your competition on a list and watch what they are tweeting.  You do have to go to Twitter daily and check things out, answer people, tweet, and please use photos with each tweet.  Certain businesses do better there than others so consider that.  Restaurants, authors, realtors, come to mind, scroll through Twitter and see for yourself which businesses are using it successfully.
  • Pinterest is crazy but I love it.  Advertising there is phenomenal and I think Pinterest ads are the best. I also really like that I can send my podcast and my blogs to PInterest by pushing a button.  If your think PInterest is just for chicks, think again.  Having a business page is a great idea too.

I have given you my thoughts here, if you want to know more, just email me at I answer all emails usually in less than 24 hours.

I also offer free consults on what platforms your business should be using because the bottom line is I want you to be in the best place you can be for your social media.

Thanks all.  Have a great week.


Being Original


Being original is not always easy.  In fact in many cases it is much easier to seize someone else’s ideas, tweak the idea, change the wording around, add images, use a different font and call it your own.

I remember sitting at a conference in 2015 listening to Chris Ducker give a presentation on being original and he showed examples of people who look at a very successful person, copy their website right down to the color and graphic design, change some wording around and BAM they publish it.  Chris showed several great examples and while we laughed, it really isn’t funny at all.

There are always going to be people looking for the easy way out.   What happens when you borrow from a winner?  You look like a loser because you will get caught.

This is a small world.  How do you think Chris Ducker found the losers?  The Internet is public surprise, surprise.

There is absolutely nothing wrong with looking at websites similar to your website.  I do this all the time.  This is how I catch the losers too.  Today I wanted to design a post that will always have a familiar look to it, yet change a little every time I use it.  I admit I got the idea from someone else and I thought it was clever.  Did I totally copy from this person? No.  I found an image that reflects the fact that I am The Social Butterfly Media Marketing (a domain I will own forever) and I put my thoughts onto this image and fitted it on to a glittery background because I believe in sparkle.

My example of originality.

I caught a loser today.  I found a copycat to the influencer and to be totally honest, her copycat image looks awful.  My bad I know, but it does.

The beauty in choosing a good name for your business is so important.  When I first started and I called my business The Social Butterfly Media Marketing I knew I had chosen a winner because of all the butterfly images that exist in this world.  When I shortened my name to add producing to what I do I sure as heck kept the butterfly.  Boy do I have a collection of butterfly images.

I wrote this with 2 thoughts in mind today.

  1. Be original, don’t copy. You will get caught, so being original is vital.
  2. Choose a name for your business that you can gain traction from forever.

Thanks and I will be back in a couple of weeks.



Mobile Marketing


Mobile marketing, are you using it?  Obviously I wouldn’t be asking this question if it were non-existent.  It exists.   In fact it is alive and well and use is increasing every day.

Mobile is it!

How is this for a fact I found on Target Marketing, “Nearly 90 percent of users’ mobile app time is spent within a user’s top five apps,” reports Greg Sterling on Thursday for Marketing Land.

Facebook is clearly the winner among top apps people use and as aggravating as the ads are that are in my newsfeed, I admit I have clicked on some of interest.

Google comes in at 2nd place and Snapchat of course follows in 3rd.

Here are some questions to ask yourself, this isn’t a test, you can grade your responses.

  1. How much time do you spend using mobile media?
  2. Do you click to see more when something interests you?
  3. How important do you think mobile ads are?
  4. Have you made a purchase from your device?

In thinking about your answers can you see how exponentially this can grow into 100’s of 1000’s and more?

What if I told you that on average people spend 87+ hours per month on their smart phones looking at whatever?

In 2015 Google stated that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan,” according to from 2 years ago.  People that number has only gone up.

Maybe thinking about where you want to spend money on marketing is the next thing you think about, right?

As always thanks for reading.


Carole L Sanek



Facebook Pages Now Have Groups


Yes, you read that correctly, Facebook pages now have groups.  Isn’t this what we have been waiting for?  It is a way to truly build your business out and I would highly recommend getting on the bandwagon ASAP.

You can link existing groups or you can create a brand new group right there on the spot.  I have been toying with the idea and testing it and have decided to create a brand new group on my Butterfly Boom Productions page that will be centered around the brand new social media membership club I am offering starting in September.

You can take a peek at my new “budget friendly” membership club and all the different programs I will be offering by going to and choosing the “Grow Your Business Membership Club” tab.

I don’t believe any small businesses or startup companies should be paying a huge monthly sum to have social media marketing.  The #1 reason I scaled back on pricing was because I know that small businesses and startups do not have huge marketing budgets.

However this is not an infomercial about my company, it is a news blast about this golden idea Facebook has developed for us – so ready?  Set?  Start using it.

We love the glitter of golden ideas.


OMG I Have Writer’s Block


OMG I have writer’s block.

I sat down to write today and hit a wall.  This doesn’t happen to me very often.  Usually I sit down and ideas come at me from every direction.  Not so today, no way, no how.  I had to stop and think about the talks I have given about finding topics to write about.  I tell people to look at magazine covers for ideas.  I have taken children’s classics and used the title of a chapter for an idea.  I get great ideas from having the TV on in the background.  Today nothing worked.

I am puzzled.  I always have something to write about.  I am creative.  Creative thoughts pepper my brain all the time.  Nothing.

I opened my adult coloring book hoping to find inspiration there.

Excellent for stress.

I found this quote among the images:

“Enlightenment is always there.  Small enlightenment will bring great enlightenment.  If you breathe in and are aware that you are alive – that you can touch the miracle of being alive – then that is a kind of enlightenment.” – Thich Nhat Hanh

Sorry, Thich, it is still not working.  I even tried meditating on the word enlightenment.  Pretty soon I found myself trying to rhyme some of the syllables in the word.  I was hardly feeling enlightened.

I pulled out my 2016 Day Planner by Paulo Coelho that I keep on my desk because I like his quotes and the very first one I came to is this:

“There are moments when one should act and moments when one should accept.  The warrior knows how to distinguish between these moments. “

Well Mr. Coelho I call bullshit on this because I am trying to act and it looks like I am going to have to accept – ok?  I retract the bullshit call.  This warrior gives up.

We have all been there, right?  We have been lost in space, somewhere over the rainbow, dancing on the ceiling of trying to write something, not just anything.  Now I have songs in my head – did I mention that song titles are a good way to get an inspiring idea?  Just leave “It’s a Small. Small World” behind.

Darn it where are my ideas? Don’t you know I have writer’s block?

Then it happened.  I knew what was blocking my brain.  I knew why my brain was blocked.   Life has a way of turning off our creativity especially when our brain is working within a vacuum of negative occurrences and no matter how much I tried to break the seal, my brain was protecting me from outside sources.

I will leave you with one more quote:

Don’t poke the dragon.

“Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.” – Neil Gaiman

Think about that one!

Till next time –


PS I had several people tell me they like my short podcasts because I disseminate a lot of information in a short period of time, and because I have a pleasing voice.  I will take that!

Did you hear last week’s under 9 minute episode:

Here it is


It’s Not What You Know, but Who You Know!


It’s not what you know, but who you know, that carries a lot of weight when it comes to launching a business, writing a book, starting a community, landing a speaking gig, and more.

What you know is important; who you know is even better.

Think back to every networking event, every conference, every meet up, etc that you have been a part of and collected 100,000 business cards from and stuffed away somewhere.  By this time, unless you were memorable in some respect, you have been forgotten.  Even if you reach out and talk about how you met, you have been forgotten.

All is not lost, you can start over, but this time you have to be memorable.  Collecting business cards and then trying to connect immediately with people by asking to do business, or asking them to buy something, or being some kind of jerk is not going to work.

You have to be memorable.  You have to make an impression and then you need to reach out while that impression is fresh in everyone’s mind.

I call it Memorable Magic and you have to have it.  If you think you don’t have it, think again, because you do.

Look around your house I guarantee you have some.

Here are some of my Memorable Magic things:

  • Butterflies, you don’t have to have a tattoo like I do but if there is a possibility that you can wear what you represent wear it loud and proud.  I wear Butterfly jewelry, shirts, scarves, hats, even my little Bichon Frise, Willie, has a pink social butterfly t-shirt.  When someone says something there is your segue into your business.
  • Stickers – I use them on mailings, on the back of a business card, on my eyeglass rim – hey whatever grabs attention, it is all fair game.
  • I make people laugh. I have done things in life that would embarrass most people, hell it embarrassed me too, but I laugh at myself and blow it all off.  People will remember you from the story you told.
  • When I was selling an antibiotic for sinus infections I actually wrote lyrics to the 12 Days of Christmas and would sing them to doctors. Let me tell you my sales numbers went through the roof that winter.
  • One of the things I do best is connect people. Not everyone you meet is going to do business with you because quite frankly what they may need is not what you offer, so connect them to the person you know who can help.  It will come back to you, I promise.
  • In reality I know when I can kid around as I have in this list, and when it is time to be serious. By serious I mean, sincere.  Be sincere.  People will remember you for that – you cannot bullshit your way through life, the pile will come down on you, so be sincere.  If you make a promise, keep it.  If you say that you will do something, do it.  Give, give, give and then give more and you will be memorable.  I am not saying that you should have one-sided relationships, and I am also not saying it is OK to be creepy.  Find that sweet spot right in the middle and be your true self.

This week I watched people put things up on social media that lacked sincerity and actually tipped over into the seas of #HumbleBragging.  We all brag, some just do it a helluva lot more than others and it becomes a nauseating ride of displeasure. Again it goes to being sincere.  Overdoing anything can come back and slap you upside the head.

Posting selfies over and over do not make you memorable in a positive manner; they make you look like the Greek God Narcissus was a relative of yours and his genetic matter has a direct line from your phone to your finger to your face.  If you want to be memorable try posting scenes from nature, from your daily life, the street corner, the ice cream parlor, children playing somewhere in the distance, animals, and butterflies too.

Now let’s take a different view at all those business cards you have collected for years.  You can go through them to see who you remember and then what?  Throw them away, if you haven’t done something with them the minute you got home they are a waste of printed card stock.

I interviewed a very smart young woman last year on my podcast show and we talked about following up to networking.  She has incredible advice and I highly recommend that you listen to the interview.  You can find it at The Crazy Marketing Ladies Show and it is titled “The Money is in the Follow-Up – TCMLS:  Episode 00076”.

Great advice in this show and what to do with those business cards and how to act on them because BAM that is the road to being more memorable.

This brings me back to my opening sentence.

“It’s not what you know but who you know that carries a lot of weight when it comes to launching a business, writing a book, starting a community, landing a speaking gig, and more.”

If you have created a memorable impression and if you are sincere in your communication over time, you have started building a relationship where you will feel comfortable asking for advice, asking for a favor, asking for an introduction, whatever it is you need, and you will receive.

Be sincere, be memorable, be real, be kind, be there —it does work.

See you all next week and I am always looking for new subscribers so I am asking you if you know someone who might enjoy/learn/laugh at my newsletters ask them to subscribe.






Oh No 4 People Unsubscribed


Oh no, 4 people unsubscribed to my newsletter after my last post.  I expected that (giggle).  I truly did.  I am tired of being “politically correct” although I wasn’t even talking politics.  I leave that argument for Facebook so I can piss people off there. (Just kidding I don’t flame anyone).

I have a podcast show – many of you know that.  It is called “The Crazy Marketing Ladies Show.”  Right now I am the only lady (sometimes) and it’s all good.  There will be more ladies eventually.  However I have been bad.  I haven’t recorded a show in a month, and I need to change my tune.  It is time to get behind the microphone again.  My show is under 20 minutes long, it is a drive time, work out time, nurse the baby time, show.

I don’t like long shows (sorry Dan Gilbert).  Dan has really long shows but then again he isn’t doing them weekly.

Me, I need to hop back on the podcast train and talk about being crazy, marketing, life, and whatever floats my boat that day.

This is my current FB timeline cover – I designed it.

Your life is a business.  My life is a business.  This is why I decided to go out on a limb and discuss how marketing is everything about you.  It isn’t just your mom and pop store, or your entrepreneurial start up, or your online eCommerce gig.  You are your business.  Your life is a business.  Your business is your life.  Get it?

Now you are saying to yourself, “what the hell is she talking about?”

I will tell you – here comes my secret theory.  Someone asked me if I ever take time off.  Of course I do, but my brain doesn’t.  Does yours?  When you are a creative person your brain is bombarded by all your senses all the time.  A certain scent can give you an idea.  A song can tickle your creative piano keys.  Something spicy can get your taste buds moving to another time you had spicy food in another city, 1/2 way around the world with a lover you no longer speak to any longer.  Then there is touch, I will leave that one to your imagination.

Brains don’t take vacations and ideas can come to you at the most interesting times.  Example; when I decided to change the name of my business from Social Butterfly Media Marketing to Butterfly Boom Productions I was sitting on the tram in Las Vegas riding over to the National Association of Broadcasting conference and it just hit me.

I bought that domain so fast my iPhone almost blew up.

Let me tell you something about ideas.  If you have what you think is a great idea, act on it now.  Chances are pretty darn good your idea has also landed in someone else’s brain and they might run with it as soon as it does and your idea now belongs to them.

(Darn this blog is good enough to be this week’s podcast show!)

I know you still are not sure what I am talking about.  Let me try again.

I have had my podcast for 3 seasons.  It has gone every which way but loose and I wanted to tighten it down.  I didn’t just want to talk about marketing ideas for your business because then I am one more marketing thought leader (yes I can call myself that) in a sea of thought leaders and I wanted to differentiate myself.

It took me a while but then I realized marketing isn’t just about your business.  It is about you, your life and your business (as I said above) is in your life.

I plan to be crazy enough to talk about marketing everything.  I believe this will heighten your awareness and open your mind to many over-the-top ideas that you will be encouraged to run with not sit on forever.

Got that?  I am hoping someone listening this week or reading this will be brave enough to share how a successful idea came to them.  I am willing to bet it wasn’t while they were sitting at a computer doing research, the research comes after the idea.

Thanks All and have a crazy week of ideas and creativity.

All my best,


I created a podcast show for marketing tips – it is now changing to include marketing your life.



Screw It I am Taking a Risk


You read that right, screw it, I am taking a risk.  I bought a domain that I am going to use in podcasting.  It will be an interview segment with women and it will lean towards tough women, feminist women, women who are not afraid to speak their minds.

It’s a risk  Why?  The name I chose, the domain I purchased will conjure up creeps, and take people down a different path and yes I will be filtering a lot but I am willing to take the risk.  I am at an age where screw it, what difference does it make comes to mind often.

During the presidential campaign some publications had problems with the word “pussy”, others grabbed it (couldn’t resist writing that) and they ran with it.

I am going to take the risk of running with it, but I classed it up a tad.  These interviews will fall under the topic “If My Vagina Could Talk”.  No it will NOT be about sex, my podcast show is a show about marketing.  I differ because I take it from marketing your business to marketing everything including your life.  If it can be marketed, I help people market it, whatever “it” is.

I am taking the risk because marketing works well when we dare to be different.  I am taking that dare.

I also am including it as a segment in because quite frankly starting a new podcast is a lot of work and since I already have my segment called “Power Women Speak” adding a new segment of interviews with women works there.

Once upon a time I had more ladies on board with this show, now it is me, and Willie the one-eyed wonder dog, and she only barks and whines.

I dare you to try something different and I dare you to be brave enough to take a risk and do something totally outside your norm. If it scares you, start small.  If it doesn’t scare you go big.  I choose big because screw it I am taking a risk and it doesn’t scare me at all.

This is a great article about taking risks:

To take a risk you must open the door and push through.