Category Archives: Facebook Page Help

Facebook Pages Now Have Groups

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Yes, you read that correctly, Facebook pages now have groups.  Isn’t this what we have been waiting for?  It is a way to truly build your business out and I would highly recommend getting on the bandwagon ASAP.

You can link existing groups or you can create a brand new group right there on the spot.  I have been toying with the idea and testing it and have decided to create a brand new group on my Butterfly Boom Productions page that will be centered around the brand new social media membership club I am offering starting in September.

You can take a peek at my new “budget friendly” membership club and all the different programs I will be offering by going to http://carolesanek.com and choosing the “Grow Your Business Membership Club” tab.

I don’t believe any small businesses or startup companies should be paying a huge monthly sum to have social media marketing.  The #1 reason I scaled back on pricing was because I know that small businesses and startups do not have huge marketing budgets.

However this is not an infomercial about my company, it is a news blast about this golden idea Facebook has developed for us – so ready?  Set?  Start using it.

We love the glitter of golden ideas.

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Is Facebook Organic Reach Driving you Crazy

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Facebook, organic reach, driving you crazy, something I deal with every day.

I have not given up though – and you shouldn’t either.  There are ways to better your organic reach and once again it takes a little work, and some good imagination in creating your posts.

We all know content is king.  Content marketing will still rule in 2017 and probably forever.  Facebook just likes to make it difficult for us but wait, maybe we are making it more difficult for ourselves.  Here is a great article I just posted to my page on Facebook where you can learn some sizzling tips to help you increase your organic reach.

Where there is a will there is a way.  Just say ” I will” and the way can begin to happen.

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If You Bought Your Facebook Likes You Committed FB Suicide on Your Page

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Yes, if you bought your FB likes you committed Facebook suicide on your page, and that is the absolute truth.

Suicide for your Business PageIt’s not hard to figure out what pages paid for their likes – like a big white beam of light when you go to the page you will spot that there are NO likes, NO comments, NO shares, it’s dead.

When you see one of those ads that scream at you that you can get 5000 likes “click here” – run, don’t walk from that ad.  Can you get 5000 likes, oh sure.  Will they build your popularity on Facebook?  Will they get you leads?  Will they build your business and your business reputation?  Hell to the no.

If you purchase likes chances are your fans are coming from click farms in India, the Phillippines, Mexico, Eastern European countries and more and from people who do not want your services/product AND they don’t get paid enough to purchase what you have to offer.  They do their job to feed their families NOT to engage with you and your fabulous content.

Purchasing likes negatively affect your page, and if you have done this you just committed FB suicide on your page.

Now what?

It’s a tedious fix.  You have to remove these fake likes one by one.  There is no bulk unlike.  You go to your admin panel and you choose “See Likes”.  One by one you go through them using the drop down and you carefully remove this like – I say carefully because there is an option to make that fan an admin.  The punishment fits the crime so to speak.  You threw good money away, you committed page suicide and your chances at bringing it back from the dead will take time.  This is time you could be spending in a positive way.

The way to spend money to get likes is by using an ad application and offering something that captures the email from the people who are asked to like your page.  There are many apps that can be used to do this because isn’t your bottom line all about getting a lead?

Woobox

GroSocial

TabSite

These are three examples of sites you can use to design an app that will help capture new fans and their email addresses.

Do it the right way from the beginning and your page will grow nicely.

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7 Great Ideas for Using FB Graph Search

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I live in the Greater Tampa area, and we have wonderful social media people here.  I am sure every city has someone who is just super at social media, but not everyone has one that is on Forbes Top 50 Social Media Power Influencers.  We have her – Kim Garst.  She sent this out to her subscribers this week and I just had to share it.

http://kimgarst.com/7-steps-prepare-facebook-page-graph-search

These ideas are golden.  I am implementing them immediately.

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Facebook Graph Search The Shiny New Object

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Facebook has this wonderful new feature that is in beta testing.  I like it a lot.  Of course being the “brainiac” I think I am I skipped the tutorial and went right to trying it out.  How

Image representing Facebook as depicted in Cru...

Image via CrunchBase

did that work you ask?

I spent about 30 minutes trying to figure out where my “search” went.  Once I figured that out it worked great.

Here is a great article to peruse on it and why you should be jumping on the beta train.

http://topdogsocialmedia.com/facebook-graph-search-for-business/

My advice is when FB tells you that you are on board, do the tutorial.

 

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Facebook’s Promoted Posts: What You Need to Know

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Facebook logo Español: Logotipo de Facebook Fr...

Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)

Advertising on Facebook has been seized upon by many businesses eager to reach millions of eyeballs.

The practice has also attracted controversy due to privacy concerns, but it appears users are becoming more, not less, engaged with Facebook ads.

An interesting new study by TBG found that click-through rates to Facebook ads increased by 11% globally in the last quarter, while the cost-per-click ratio has fallen.

Interestingly, ads shown in news feeds were doing well, but the majority of impressions come from ads on the right hand side of the page.

But what if, like most start-ups, you don’t have the budget for a Facebook ad campaign? If so, it may be worth looking at some of the other tools offered by the social media giant.

We’ve picked out one of the newest – promoted posts – to see if it is a good option for new businesses.

Below, David Klein, co-founder of social media agency Orange Line, runs through the pros and cons of promoted posts:

What are promoted posts?

Launched in the summer of 2012, promoted posts enable page owners with at least 400 fans to reach a larger audience by engaging not only their fans, but also their fan’s friends.

And although the best part about promoted posts is their success rate, the next best thing is the inexpensive price – Facebook charges as little as $1 per promoted post and these posts are also visible to mobile users.

The benefits of promoted posts

Let’s face it, simply posting about your product or service on your Facebook page is much like fishing with a very large net.

You toss it out there and hope that it reaches your target audience. Sometimes it does; sometimes it doesn’t.

However, with promoted posts, you can use the “People who like your page and their friends” radio button, and you now have an electronic fish finder to help you, allowing you to connect directly with your customers and their friends at the same time.

This allows you to build brand loyalty by being able to reach more people – but it doesn’t stop there.

By targeting friends of your fans, you’re initiating a conversation between them about your brand.

In turn, you’re increasing your prominence during a consumer’s breakthrough moment along their decision journey.

Page Insights

If you’re like me, you’re interested in the numbers. That’s where Facebook Page Insights comes into play.

They display at the bottom of each post and you can use the drop down arrow menu to get the information you need, such as page post likes, page likes, video plays and link shares.

Page Insights are a valuable tool to help you discover the types of posts that engage the largest amount of people.

This means you can use Insights to see if adding a video, asking a specific question or offering a certain tidbit of information is the most effective, and then hone your posts accordingly.

Ad simplification

Promoted posts let you engage with people on Facebook in a much simpler way than having to wade through the Facebook Ads system.

Many businesses find that promoted posts are a quick and easy way to announce upcoming sales, new products and daily specials to their customers while freeing them up to focus on quality content, instead having to spend inordinate amounts of time trying to figure out how to run an elaborate ad campaign.

The antithesis to EdgeRank

EdgeRank is the newsfeed algorithm that Facebook uses to determine what to show in each user’s newsfeed.

It uses a variety of factors, such as the type of content users display; how often two people communicate on Facebook or how often a story has been shared or talked about. With EdgeRank, if your fans haven’t engaged with you on Facebook – or you with them – your posts no longer show up on their newsfeed.

Promoted posts is the way to fix this, because they reach all of your fans – and their friends too.

Customer service opportunities

Facebook allows brands to conduct customer service, as long as they stay on top of posts and messages.

If you use Facebook as part of your customer service strategy, you’ll be able to help more of your customers faster and easier, creating loyalty and word-of-mouth (WOM) advertising.

Now more than ever, consumers are turning to WOM advertising to sort through the barrage of media marketing being thrown at them each and every day, at every turn.

Promoted posts allow you to reach more customers at once, so if you happen to have a problem or issue with your product or service, you can put that fire out quickly.

By David Klein

 

Part 2 of this story will post tomorrow.

Brought to you by: Carole Sanek – The Social Butterfly Media Marketing

Email me at: The Social Butterfly

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