It’s a dilemma for some, they don’t know how to pick the right social media platform.
While critical thinking is important in making your decision which platform to use and use best, we are not inventing artificial intelligence thank goodness.
I am almost ready to premier my new membership club in social media which includes a DIY membership, a one-platform membership, or let Butterfly Boom Productions do it for you membership.
https://social.carolesanek.com/ OR you can click the tab right here on my website.
After years of doing social media, attending the biggest conferences in the world on social media, and winning writing awards for social media I believe I can guide you to the right places.
I am only concentrating on Facebook, LinkedIn, Twitter and Pinterest in this article. I put all my clients on one, two, three or all four of these platforms. I know these platforms best and I have my reasons for only using these four.
Everyone goes to Facebook. All my clients want Facebook. I have a love/hate relationship with Facebook on a personal basis because it has gotten way out of hand in some areas, and it is exhausting. However for businesses it still outranks the rest.
The best thing you can do with Facebook is make certain your personal profile is up-to-date and that you leave controversial topics alone. I know, hard to do, right? I “sneak” a post from Butterfly Boom Productions onto my newsfeed 5 days a week. There is nothing wrong with this. I write my original thoughts, put them onto an image, post them first to my business page and then I share them from there to my wall.
Groups are another way to really get interest and gain business. If you create one, don’t add people without permission. Yikes that is so awful.
I have to say that everyone should be on Facebook.
Where you go from there depends on your business.
- LinkedIn is a business platform. I don’t see or even receive a lot of conversational posts there, but the group platform there is pretty darned amazing. Join groups where your customers are, not your peers. Think of LinkedIn as a good place business-to-business and as a much larger scale professional platform than Facebook.
- Twitter is a great platform if you use it the right way. You should be tweeting a lot and there are many great programs to help you do this. I like Twitter because I can put people on lists and then when I open a particular list I get all the tweets from only the people on the list. Here is a really cool idea – you put your competition on a list and watch what they are tweeting. You do have to go to Twitter daily and check things out, answer people, tweet, and please use photos with each tweet. Certain businesses do better there than others so consider that. Restaurants, authors, realtors, come to mind, scroll through Twitter and see for yourself which businesses are using it successfully.
- Pinterest is crazy but I love it. Advertising there is phenomenal and I think Pinterest ads are the best. I also really like that I can send my podcast and my blogs to PInterest by pushing a button. If your think PInterest is just for chicks, think again. Having a business page is a great idea too.
I have given you my thoughts here, if you want to know more, just email me at firstname.lastname@example.org I answer all emails usually in less than 24 hours.
I also offer free consults on what platforms your business should be using because the bottom line is I want you to be in the best place you can be for your social media.
Thanks all. Have a great week.